Privacy Policy

At Lakerain Beauty ("we", "us", or "our"), your privacy is foundational to the trust we earn each night. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have. By visiting lakerianbeauty.com or making a purchase, you agree to the practices described below.

Information you give us. When you place an order, create an account, contact our team, or sign up for email, you may provide your name, shipping and billing address, email, phone number, and payment details. Payment details are submitted directly to our payment processor — we never see or store full card numbers on our servers.

Information we collect automatically. When you visit our site, we and our service providers automatically collect device and usage data, including IP address, browser type, operating system, pages viewed, referring URLs, and timestamps. This is collected via cookies, pixels, and similar technologies.

Information from third parties. If you log in via Shop Pay, Apple Pay, Google Pay, or PayPal, we may receive identifying details from those providers as needed to complete your transaction.

We use the information we collect to:

• Process and fulfill your orders, including shipping and customer service
• Send transactional messages such as order confirmations, shipping notifications, and refund updates
• Send marketing emails about new products, rituals, and promotions (only with your consent — you can unsubscribe at any time)
• Personalize your experience on our site and improve product recommendations
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our Terms of Service

We do not sell your personal information. We share it only with trusted service providers who help us operate our business, and only to the extent necessary for them to do their jobs:

• Shopify — our e-commerce platform, which hosts our store and processes orders
• Payment processors — Shop Pay, Stripe, PayPal, Apple Pay, Google Pay
• Shipping carriers — USPS, UPS, FedEx, DHL, and international postal services
• Email and SMS marketing tools — to send the messages you have opted in to receive
• Analytics and advertising partners — Google Analytics, Meta (Facebook/Instagram), TikTok, and similar platforms, to measure marketing performance and show relevant ads
• Legal authorities — when required by law, subpoena, or to protect our rights, customers, or safety

We use cookies and similar technologies to keep your cart working, remember your preferences, measure site performance, and serve relevant advertising. You can disable cookies in your browser settings, though parts of the site may not function correctly without them. You can also opt out of personalized advertising at aboutads.info and networkadvertising.org.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request that we delete your information
• Opt out of the sale or sharing of your information (we do not sell personal information)
• Withdraw consent for marketing communications
• Receive a copy of your information in a portable format
• Lodge a complaint with your local data protection authority

California residents have additional rights under the California Consumer Privacy Act (CCPA). Residents of the EEA, UK, and Switzerland have rights under the GDPR. To exercise any of these rights, please email hello@lakerianbeauty.com.

We use industry-standard safeguards to protect your information, including TLS encryption, PCI-compliant payment processing, and access controls. No system is perfectly secure, however, and we cannot guarantee the absolute security of your data.

Lakerain Beauty is not directed to children under 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you by email or via a notice on the site.

Questions about this policy or about how we handle your information? Reach our team at hello@lakerianbeauty.com or through our contact page.